What is Reasonwell?
Reasonwell is an independent consulting and advisory practice that brings the best of ‘Big Tech’, VC-funded startups, healthcare incumbents, and lived experience to mission-driven teams. Reasonwell is led by Margaret Goldberg, a health-tech operator with 10+ years experience leading product and business teams through the complicated challenges at the intersection of technology, clinical service, consumer engagement, and the wild world of how healthcare is paid for in the U.S.
‘rea·son’ /ˈrēz(ə)n/
noun: a cause, explanation, or justification for an action or event
verb: think, understand, and form judgements by a process of logic
‘well’/wel/
noun: a plentiful source or supply
adverb: in a kind way
adjective: in good health
Why work with me?
Shortcut ‘new to healthcare’ discovery
While real innovation by definition requires navigating uncertainty, there are some foundational U.S. healthcare paradigms that shouldn’t eat up your team’s discovery time. I can quickly help you identify which boulders are moveable, allowing you to focus on the most critical hypotheses to test in early experiments.
Avoid getting lost in AI opportunity
AI undoubtedly is a powerful tool that every business should be building into its strategy. When working in a highly regulated industry with sensitive customer interactions like healthcare, it is critical to test key hypotheses on a small scale before investing heavily in a given approach. I can help you prioritize AI opportunities based on your business objectives and create an experimentation plan to get early user feedback so that you can get the benefit of AI without burning customer trust or excess cash.
Having spent most of my career as an operator, I orient engagements around solving a real problem for your business and providing immediately usable artifacts that can be integrated into your team’s operating model. Whether you use narrative documents, slide decks, visual design boards, BRDs, or anything in between, I deliver a final product that allows you to hit the ground running after our work together is completed.